Tired of dealing with catalogs and sex shops catering to heterosexual couples or straight women, Alice then launched the Wet For Her e-boutique in 2011. Her vision was to create a convenient online queer sex shop accessible to lesbian couples around the gay-friendly world. Ten years later, Wet For Her is an internationally-established favorite. The shop has grown to include bestselling lesbian sex toys such as strap-on dildos, double dildos, strap-on harnesses, the best vibrators for lesbian couples, and essentials like lube and foreplay accessories. Fast and discreet shipping is offered throughout Europe, Australia, the United States, and Canada.

Wet For Her set out to design sex toys that were not flesh-tone or intended to look realistic. All toys are made of 100% medical-grade silicone, ensuring the product is phthalate-free while providing a silky texture that is easy to clean and maintain. Three neutral and non-realistic color options are available: purple, pink, or black. The WFH Finger Sizing Guide provides an estimated sex toy size based on the number of fingers represented, ranging from two to four fingers' width. The width of one finger is assumed to be approximately 1.3 cm or 0.5" in diameter.

After the TWO Finger Extender, the Wet For Her line of lesbian sex toy expanded to include the FOUR double dildo, a rather obvious extension of the TWO. The Five strap-on dildo has a flat base that's extremely effective in its simplicity, while the FUSION strap-on dildo features a curved base that offers non-penetrative pleasure to the harness wearer. The UNION strapless double dildo comes in three sizes and has space for a low-profile 5-speed bullet vibrator. The newest WFH product, RockHer Scissoring Vibrator, was released January 2019 and is already receiving rave reviews.