Wet For Her was founded in June 2009 in Paris, France. Owner and CEO Alice Derock (she/her) was disappointed to discover that the sex toy industry was limited when it came to non-phallic sex toys for the lesbian and queer community. There was of course a variety of pleasure products for women, but there were not many aimed at queer women.

This inspired Alice to create products specifically for lesbians and queer women. The first was the Two Finger Extender, a clever ergonomic extension toy that provided extra length to the fingers. It was released to broad acclaim and received many industry awards. Tired of dealing with catalogs and sex shops catering to heterosexual couples or straight women, Alice then launched the Wet For Her e-boutique in 2011. Her vision was to create a convenient online queer sex shop accessible to lesbian couples around the gay-friendly world.

Ten years later, Wet For Her is an internationally established favorite. The shop has grown to include bestselling lesbian sex toys such as strap-on dildos, double dildos, strap-on harnesses, the best vibrators for lesbian couples, and essentials like lube and foreplay accessories. Fast and discreet shipping is offered throughout Europe, Australia, the United States, and Canada.

Wet For Her set out to design sex toys that were not flesh-tone or intended to look realistic. All toys are made of 100% medical-grade silicone, ensuring the product is phthalate-free while providing a silky texture that is easy to clean and maintain. Three neutral and non-realistic color options are available: purple, pink, or black. The WFH Finger Sizing Guide provides an estimated sex toy size based on the number of fingers represented, ranging from two to four fingers' width. The width of one finger is assumed to be approximately 1.3 cm or 0.5" in diameter.